Persuasion: Theory and context

By:

Reardon, Kathleen Kelley

Contributor(s):

Miller, Gerald R. (Fwd.)

Material type: Text

TextSeries: Sage library of social research , Vol.122Publication details: London Sage. 1981Description: 283 pISBN:

803912145

Subject(s):

Persuasion (Psychology)

DDC classification:

303.34 REA

Dissertation note: Gail Theus F Fairhurst contributing Author, chapter 10. Summary: Reardon views persuasion as not only the means for selling goods or political parties -- something that one person or group does to another. She also sees it as an exchange, a way of defining our self identity, our personal opinions and our shared ideals. She applies a fresh sensitivity towards the situational complexity of persuasion in her study of interpersonal, organizational, and mass media persuasion. '...choose this volume for a class or seminar on communication theory because it is a thoughtful and useful explication and polemic for a rules perspective on communication, with particular reference to persuasion...whether you choose it for one class or another or none at all, do not miss choosing to read it.' -- Quarterly Journal of Speech, May 1982 '...Reardon's Persuasion is an outstanding, perhaps landmark contribution to the contemporary persuasion literature. Her rules-based theoretical model is a coherent, systematic, and thoroughly exciting new direction in persuasion theory and research. I expect Reardon's ideas to have a significant impact on the thinking of all serious scholars of persuasion in the 1980s and beyond.' -- The Public Opinion Quarterly, Vol 47, 1983

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	303.34 REA (Browse shelf(Opens below))	Available		11056

Total holds: 0

Gail Theus F Fairhurst contributing Author, chapter 10.

Reardon views persuasion as not only the means for selling goods or political parties -- something that one person or group does to another. She also sees it as an exchange, a way of defining our self identity, our personal opinions and our shared ideals. She applies a fresh sensitivity towards the situational complexity of persuasion in her study of interpersonal, organizational, and mass media persuasion.
'...choose this volume for a class or seminar on communication theory because it is a thoughtful and useful explication and polemic for a rules perspective on communication, with particular reference to persuasion...whether you choose it for one class or another or none at all, do not miss choosing to read it.' -- Quarterly Journal of Speech, May 1982

'...Reardon's Persuasion is an outstanding, perhaps landmark contribution to the contemporary persuasion literature. Her rules-based theoretical model is a coherent, systematic, and thoroughly exciting new direction in persuasion theory and research. I expect Reardon's ideas to have a significant impact on the thinking of all serious scholars of persuasion in the 1980s and beyond.' -- The Public Opinion Quarterly, Vol 47, 1983

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