Persuasion: Theory and context (Record no. 10118)

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005 - DATE AND TIME OF LATEST TRANSACTION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 803912145
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 303.34 REA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Reardon, Kathleen Kelley
245 #0 - TITLE STATEMENT
Title Persuasion: Theory and context
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Sage.
Date of publication, distribution, etc. 1981
300 ## - PHYSICAL DESCRIPTION
Extent 283 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Sage library of social research , Vol.122
502 ## - DISSERTATION NOTE
Dissertation note Gail Theus F Fairhurst contributing Author, chapter 10.
520 ## - SUMMARY, ETC.
Summary, etc. Reardon views persuasion as not only the means for selling goods or political parties -- something that one person or group does to another. She also sees it as an exchange, a way of defining our self identity, our personal opinions and our shared ideals. She applies a fresh sensitivity towards the situational complexity of persuasion in her study of interpersonal, organizational, and mass media persuasion.<br/>'...choose this volume for a class or seminar on communication theory because it is a thoughtful and useful explication and polemic for a rules perspective on communication, with particular reference to persuasion...whether you choose it for one class or another or none at all, do not miss choosing to read it.' -- Quarterly Journal of Speech, May 1982<br/><br/>'...Reardon's Persuasion is an outstanding, perhaps landmark contribution to the contemporary persuasion literature. Her rules-based theoretical model is a coherent, systematic, and thoroughly exciting new direction in persuasion theory and research. I expect Reardon's ideas to have a significant impact on the thinking of all serious scholars of persuasion in the 1980s and beyond.' -- The Public Opinion Quarterly, Vol 47, 1983
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Persuasion (Psychology).
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Miller, Gerald R. (Fwd.)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library 2020-02-02 MSR   303.34 REA 11056 2020-02-02 2020-02-02 Books

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