Rural agricultural and marketing/edited by S. B. Verma, Shiv Kumar Jiloka and Bucheshwar Mandal

For developing location-specific farming systems it is essential to conduct on farm and participatory research in numerous sub-regions of various agro-ecological zones for system description, diagnosis and problem specification, followed by on-farm solution, verification and feedback. Agricultural marketing is characterised by the involvement of a large number of functionaries and duplication of functions in the process of distribution of produce from the producers to research which will aim at vertical and horizontal integration of marketing functions and functionaries so as to reduce the cost of marketing and ensure a fair price to the growers and consumers alike.

Contents of this book include: PART I: Agriculture Farming System: Whither Organic Farming; Contract Farming: Myths and Realities; Integrated Farming: Boon for Small and Marginal Farmers; Conservation Farming for Sustainable Development; Technology Development and Delivery; PART II: Dairy Farm/Enterprise: Animal Husbandry and Dairying during Tenth Plan; Dairy Enterprise: Effective Tool for Poverty Alleviation; Dairy Farm Sector; Fermented Dairy Products; Women Dairy Cooperatives; Dairying and Rural Development; PART III: Rural Communication and Technologies: Community Media: Towards a New Horizon; Electronic Media for Agricultural and Rural Development; Searching the Web; Should Media Policy be Anti-Poor?; Traditional Media in Rural Development; Role of Media in Social Change; Information, Education and Communication Activities on Family Welfare Programmes; Communication for Rural Development; Media-Development Linkages; Communication for Rural Development; Telecom Revolution: Vital for Rural Development, Holding Board Meetings through Conferencing: Communication Convergence Bill, 2001; Rural Connectivity: Current Issues and Future Plans; PART IV Rural Transportation Innovative Technology for Rural Roads; Rural Road Network; Transportation and Communication in Rural India; Rural Road Transport and Marketing of Agricultural Produce; PART V Marketing Agricultural Marketing: Changing Face of Rural Marketing, Kaleidoscope of Rural Marketing; Rural Rural Marketing: Perspectives and Issues; Rural Marketing Challenges in the New Millennium; Marketing Cooperatives in Agriculture Gearing for Emerging Challenges; Marketing Support to the SHGs: Rising Market for Gold Jewellery us. Plight of Goldsmiths: Importance of Agricultural Marketing.