Rural agricultural and marketing/edited by S. B. Verma, Shiv Kumar Jiloka and Bucheshwar Mandal (Record no. 77598)

MARC details
000 -LEADER
fixed length control field 03063nam a2200241Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220607161647.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200204s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788176298858
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.1 RUR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Verma, S. B.(ed.)
245 #0 - TITLE STATEMENT
Title Rural agricultural and marketing/edited by S. B. Verma, Shiv Kumar Jiloka and Bucheshwar Mandal
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Deep & Deep Pub.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 356 p.
365 ## - TRADE PRICE
Price amount 850.00
365 ## - TRADE PRICE
Unit of pricing RS
520 ## - SUMMARY, ETC.
Summary, etc. For developing location-specific farming systems it is essential to conduct on farm and participatory research in numerous sub-regions of various agro-ecological zones for system description, diagnosis and problem specification, followed by on-farm solution, verification and feedback. Agricultural marketing is characterised by the involvement of a large number of functionaries and duplication of functions in the process of distribution of produce from the producers to research which will aim at vertical and horizontal integration of marketing functions and functionaries so as to reduce the cost of marketing and ensure a fair price to the growers and consumers alike.<br/><br/>Contents of this book include: PART I: Agriculture Farming System: Whither Organic Farming; Contract Farming: Myths and Realities; Integrated Farming: Boon for Small and Marginal Farmers; Conservation Farming for Sustainable Development; Technology Development and Delivery; PART II: Dairy Farm/Enterprise: Animal Husbandry and Dairying during Tenth Plan; Dairy Enterprise: Effective Tool for Poverty Alleviation; Dairy Farm Sector; Fermented Dairy Products; Women Dairy Cooperatives; Dairying and Rural Development; PART III: Rural Communication and Technologies: Community Media: Towards a New Horizon; Electronic Media for Agricultural and Rural Development; Searching the Web; Should Media Policy be Anti-Poor?; Traditional Media in Rural Development; Role of Media in Social Change; Information, Education and Communication Activities on Family Welfare Programmes; Communication for Rural Development; Media-Development Linkages; Communication for Rural Development; Telecom Revolution: Vital for Rural Development, Holding Board Meetings through Conferencing: Communication Convergence Bill, 2001; Rural Connectivity: Current Issues and Future Plans; PART IV Rural Transportation Innovative Technology for Rural Roads; Rural Road Network; Transportation and Communication in Rural India; Rural Road Transport and Marketing of Agricultural Produce; PART V Marketing Agricultural Marketing: Changing Face of Rural Marketing, Kaleidoscope of Rural Marketing; Rural Rural Marketing: Perspectives and Issues; Rural Marketing Challenges in the New Millennium; Marketing Cooperatives in Agriculture Gearing for Emerging Challenges; Marketing Support to the SHGs: Rising Market for Gold Jewellery us. Plight of Goldsmiths: Importance of Agricultural Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Agriculture
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jiloka, Shiv Kumar
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mandal, Bucheshwar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-04 850.00   338.1 RUR 93511 2020-02-04 850.00 2020-02-04 Books

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