Social media intelligence/ by Wendy W. Moe and David A. Schweidel

By:

"Moe, Wendy W"

Material type: Text

TextPublication details: Dehli; Cambridege University Press; 2014Description: 194pISBN:

9781107451537

Subject(s):

DDC classification:

302.231 MOE

Summary: One of the most significant developments in the domain of marketing in recent years involves the proliferation of user-generated content, particularly online social media. Social media has created a power shift in the relationship between consumers and brands, providing consumers more power by allowing them to easily broadcast their views and opinions about brands to a large audience.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	302.231 MOE (Browse shelf(Opens below))	Available		157696

Total holds: 0

One of the most significant developments in the domain of marketing in recent years involves the proliferation of user-generated content, particularly online social media. Social media has created a power shift in the relationship between consumers and brands, providing consumers more power by allowing them to easily broadcast their views and opinions about brands to a large audience.

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