Social media intelligence/ by Wendy W. Moe and David A. Schweidel
"Moe, Wendy W"
Social media intelligence/ by Wendy W. Moe and David A. Schweidel - Dehli Cambridege University Press 2014 - 194p.
One of the most significant developments in the domain of marketing in recent years involves the proliferation of user-generated content, particularly online social media. Social media has created a power shift in the relationship between consumers and brands, providing consumers more power by allowing them to easily broadcast their views and opinions about brands to a large audience.
9781107451537
Schweidel,David A.
"Consumer-research, Social media, Marketing-social aspect"
302.231 MOE
Social media intelligence/ by Wendy W. Moe and David A. Schweidel - Dehli Cambridege University Press 2014 - 194p.
One of the most significant developments in the domain of marketing in recent years involves the proliferation of user-generated content, particularly online social media. Social media has created a power shift in the relationship between consumers and brands, providing consumers more power by allowing them to easily broadcast their views and opinions about brands to a large audience.
9781107451537
Schweidel,David A.
"Consumer-research, Social media, Marketing-social aspect"
302.231 MOE