Social media intelligence/ by Wendy W. Moe and David A. Schweidel (Record no. 176438)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00965nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211229204719.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200208s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781107451537 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.231 MOE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Moe, Wendy W" |
| 245 #0 - TITLE STATEMENT | |
| Title | Social media intelligence/ by Wendy W. Moe and David A. Schweidel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dehli |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Cambridege University Press |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 194p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | One of the most significant developments in the domain of marketing in recent years involves the proliferation of user-generated content, particularly online social media. Social media has created a power shift in the relationship between consumers and brands, providing consumers more power by allowing them to easily broadcast their views and opinions about brands to a large audience. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schweidel,David A. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | "Consumer-research, Social media, Marketing-social aspect" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Missing | Not Damaged | Gandhi Smriti Library | Gandhi Smriti Library | 2020-02-08 | 302.231 MOE | 157696 | 2020-02-08 | 2020-02-08 | Books |