Managerial economics

Globally, Managerial Economics has undergone tremendous change over the past several years, in terms of business environment and the government's policy framework, impacting the role of a manager.

This book gives the reader an in-depth understanding of various dimensions of modern managerial economics. It has been designed, keeping in mind the changing face of enterprise in India withi the dynamic global atmosphere, helping aspiring managers whether in the arena of finance, marketing, strategic or general management. The book helps the reader acquire a clear understanding of the economic environment for today's business organisation.

The book is divided into two parts. The first deals with essential theoretical concepts used in the subject. The second part has seventy seven cases that are based on these concepts. Each case study is followed by several questions framed to cover all aspects discussed therein.

Sumitra Pal started her career as lecturer of Economics in University of Delhi. Since then, she has come a long way in the academic as well as corporate worlds. Associated as faculty with various business schools of national and international repute, she has in addition, worked as an economist with various multinational companies. She has published a number of research papers, presented in prestigious seminars and conferences and has co-authored two books, Business Economics and Consumer Behaviour - An Indian Perspective. She currently works with the American Express and is based in Toronto.