Managerial economics (Record no. 74858)

MARC details
000 -LEADER
fixed length control field 02004nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220415160543.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200204s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1403922322
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 330.024658 PAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pal, Sumitra
245 #0 - TITLE STATEMENT
Title Managerial economics
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Macmillan
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 322 p.
365 ## - TRADE PRICE
Price amount 170.00
365 ## - TRADE PRICE
Unit of pricing RS
520 ## - SUMMARY, ETC.
Summary, etc. Globally, Managerial Economics has undergone tremendous change over the past several years, in terms of business environment and the government's policy framework, impacting the role of a manager.<br/><br/>This book gives the reader an in-depth understanding of various dimensions of modern managerial economics. It has been designed, keeping in mind the changing face of enterprise in India withi the dynamic global atmosphere, helping aspiring managers whether in the arena of finance, marketing, strategic or general management. The book helps the reader acquire a clear understanding of the economic environment for today's business organisation.<br/><br/>The book is divided into two parts. The first deals with essential theoretical concepts used in the subject. The second part has seventy seven cases that are based on these concepts. Each case study is followed by several questions framed to cover all aspects discussed therein.<br/><br/>Sumitra Pal started her career as lecturer of Economics in University of Delhi. Since then, she has come a long way in the academic as well as corporate worlds. Associated as faculty with various business schools of national and international repute, she has in addition, worked as an economist with various multinational companies. She has published a number of research papers, presented in prestigious seminars and conferences and has co-authored two books, Business Economics and Consumer Behaviour - An Indian Perspective. She currently works with the American Express and is based in Toronto.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Managerial economics
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-04 170.00   330.024658 PAL 90769 2020-02-04 170.00 2020-02-04 Books

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