Mass media and farm women / by Rekha Bhagat and P. N. Mathur

The relationship between mass media and farm women has been given scanty attention in the past Conse quently, research data on rural women as such, specially in the context of mass media are not easily available The insignificant attention paid to rural women in the context of mass media is mainly because of less importance attached to farm women and lack of realization to treat them as a special category of audience. The erroneous impression about low media exposure of farm women was also partly re sponsible for this situation. This book highlights the impact of mass media on farm women and serves as an indicator of developments yet to take place in the Indian villages.

102.23 3ha

Data on different demographic char acteristics of farm women are well brought out in the chapters on profile of Rural Women and would be of im mense use to those working for them. The book also gives detailed informa tion about important mass media chan nels such as Radio, T.V., Print media and Films with special emphasis on their relevance to farm women. Their programme preferences and perceived impact has been clearly brought out.

A chapter has been exclusively de voted to social issues important in the context of farm women on which is frequent mass media coverage How far media have been successful in shaping favourable opinions on these issues can be seen from this chapter The book tries to bring out important details about mass media and rele vance to rural women. It can be of immense use to media planners, home scientists, extension experts, sociolog ists and others working for the cause of women's development