Amazon cover image
Image from Amazon.com
Image from Google Jackets

Strategic management of technological innovation

By: Contributor(s): Material type: TextTextPublication details: Chennai McGraw Hill education 2023Edition: 6th. edDescription: 365 pISBN:
  • 9789353168315
Subject(s): DDC classification:
  • 658.514 SCH
Summary: This Strategic Management of Technological Innovation, Sixth Edition is written for courses that may be called strategic management of technology and innovation, technology strategy, technology innovation, technology management, or for specialized new product development courses that focus on technology. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation.1.Complete Coverage for Both Business and Engineering Students2.New Short Cases and New Indian Cases3.Cases, Data, and Examples from around the World4.More Comprehensive Coverage and Focus on Current Innovation Trends
List(s) this item appears in: Technology
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Gandhi Smriti Library 658.514 SCH (Browse shelf(Opens below)) Checked out to Nand Kumarum (GAO00088) 2024-07-23 176911
Total holds: 0

This Strategic Management of Technological Innovation, Sixth Edition is written for courses that may be called strategic management of technology and innovation, technology strategy, technology innovation, technology management, or for specialized new product development courses that focus on technology. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation.1.Complete Coverage for Both Business and Engineering Students2.New Short Cases and New Indian Cases3.Cases, Data, and Examples from around the World4.More Comprehensive Coverage and Focus on Current Innovation Trends

There are no comments on this title.

to post a comment.

Powered by Koha