Normal view MARC view ISBD view

Strategic management of technological innovation

Schilling, Melissa A.

Strategic management of technological innovation - 6th. ed. - Chennai McGraw Hill education 2023 - 365 p.

This Strategic Management of Technological Innovation, Sixth Edition is written for courses that may be called strategic management of technology and innovation, technology strategy, technology innovation, technology management, or for specialized new product development courses that focus on technology. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation.1.Complete Coverage for Both Business and Engineering Students2.New Short Cases and New Indian Cases3.Cases, Data, and Examples from around the World4.More Comprehensive Coverage and Focus on Current Innovation Trends

ISBN: 9789353168315

Subjects--Personal Names:
Technology Sector

Subjects--Topical Terms:
Technological Innovation
Technology management

Dewey Class. No.: 658.514 SCH