Managing digital transformation : understanding the strategic process by Andreas Hinterhuber, Tiziano Vescovi and Francesca Checchinato

By:

Hinterhuber, Andreas (ed.)

Contributor(s):

Material type: Text

TextPublication details: London Routledge 2021.Description: 282 pISBN:

9780367441975

Subject(s):

DDC classification:

004.068 MAN

Summary: This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.

List(s) this item appears in: Technology

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	004.068 MAN (Browse shelf(Opens below))	Available		164052

Total holds: 0

Browsing Gandhi Smriti Library shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	004.068 BAN Management strategy for information technology (IT and management convergence)	004.068 CAT Information technology governance and service management	004.068 KHO Emerging information resoureces	004.068 MAN Managing digital transformation : understanding the strategic process	004.0683 YOO Managing IT professionals in the internet age/ by Pak Yoong and Sid Huff	004.0684 AUS Adventures of an IT leader / by Robert D Austin, Richard L Nolan and Shannon O'Donnell	004.0684 CRA 8 things we hate about IT	Next

This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits:

an overview on how leading companies plan and implement digital transformation
interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation
research and case studies on the digitalization of small and medium-sized companies
cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation
tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits
Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.

There are no comments on this title.

to post a comment.