Managing digital transformation : understanding the strategic process (Record no. 346239)

MARC details
000 -LEADER
fixed length control field 02082nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field 0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220407215311.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367441975
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 004.068 MAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hinterhuber, Andreas (ed.)
245 ## - TITLE STATEMENT
Title Managing digital transformation : understanding the strategic process
Statement of responsibility, etc. by Andreas Hinterhuber, Tiziano Vescovi and Francesca Checchinato
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent 282 p.
520 ## - SUMMARY, ETC.
Summary, etc. This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits:<br/><br/>an overview on how leading companies plan and implement digital transformation<br/>interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation<br/>research and case studies on the digitalization of small and medium-sized companies<br/>cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation<br/>tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits<br/>Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Technological innovations--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Information technology--Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Checchinato, Francesca (ed.)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Vescovi, Tiziano (ed.)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library 2022-04-07 4029.39   004.068 MAN 164052 2022-04-07 2022-04-07 Books

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