Hooked : how to build habit-forming products

By:

Eyal, Nir

Contributor(s):

Hoover, Ryan

Material type: Text

TextPublication details: Gurgaon Penguin Random House 2019Description: 246ISBN:

9780241184837

Subject(s):

DDC classification:

658.575 EYA

Summary: How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	658.575 EYA (Browse shelf(Opens below))	Available		162274

Total holds: 0

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Previous	658.57 SCA Technology and Organization	658.570973 COR Technology fountainheads	658.571 ENG Engines of innovation	658.575 EYA Hooked : how to build habit-forming products	658.575 KON Strategic new product development for the global economy/ by Toyohiro Kono and Leonard Lynn	658.575 PIN Mass customization	658.575 SCH Juice: the creative fuel that drives world-class inventors	Next

How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

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