Hooked : how to build habit-forming products (Record no. 343924)

MARC details
000 -LEADER
fixed length control field 01495nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field 0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210314111048.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780241184837
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.575
Item number EYA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Eyal, Nir
245 ## - TITLE STATEMENT
Title Hooked : how to build habit-forming products
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Gurgaon
Name of publisher, distributor, etc. Penguin Random House
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 246
520 ## - SUMMARY, ETC.
Summary, etc. How do successful companies create products people can't put down?<br/><br/>Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?<br/><br/>Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging.<br/><br/>Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New products--Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hoover, Ryan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library 2021-03-14 599.00 1 658.575 EYA 162274 2022-08-13 2022-04-27 2021-03-14 Books

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