Mass communication in India.

By:

"Kumar, Keval J."

Material type: Text

TextPublication details: Bombay; Jaico Publication.; 1981Description: 231pSubject(s):

Mass media

DDC classification:

302.23 Kum

Summary: The student of Mass Communication will find in this book the basic principles of Communication theory as well as an exhaustive analysis of the mass media in our country. It is a much needed and up-to-date look at mass communication in India, which includes sections on State-owned newspapers, the Press Commission, Frequency Modulation broadcasting, cable Television, Media Models in advertising, Group and Folk Media and This book is designed to help not only the student but also the person who wishes to assess the importance of mass media in India.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	302.23 Kum (Browse shelf(Opens below))	Available		30461

Total holds: 0

Browsing Gandhi Smriti Library shelves Close shelf browser (Hides shelf browser)

Previous				No cover image available No cover image available			No cover image available No cover image available	Next
Previous	302.23 INT International communication/ edited by Daya Kishan Thussu	302.23 ISS Communication mass media and development	302.23 JEF Media and modernity	302.23 Kum Mass communication in India.	302.23 LEV Soft edge	302.23 MAN "Media,communication and development: three approach"	302.23 Mas. Mass culture / edited by Bernard Rosenberg and David Manning White	Next

The student of Mass Communication will find in this book the basic principles of Communication theory as well as an exhaustive analysis of the mass media in our country. It is a much needed and up-to-date look at mass communication in India, which includes sections on State-owned newspapers, the Press Commission, Frequency Modulation broadcasting, cable Television, Media Models in advertising, Group and Folk Media and This book is designed to help not only the student but also the person who wishes to assess the importance of mass media in India.

There are no comments on this title.

to post a comment.