Mass communication in India. (Record no. 25514)

MARC details
000 -LEADER
fixed length control field 00963nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220127231955.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200202s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23 Kum
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Kumar, Keval J."
245 #0 - TITLE STATEMENT
Title Mass communication in India.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bombay
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Jaico Publication.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1981
300 ## - PHYSICAL DESCRIPTION
Extent 231p.
520 ## - SUMMARY, ETC.
Summary, etc. The student of Mass Communication will find in this book the basic principles of Communication theory as well as an exhaustive analysis of the mass media in our country. It is a much needed and up-to-date look at mass communication in India, which includes sections on State-owned newspapers, the Press Commission, Frequency Modulation broadcasting, cable Television, Media Models in advertising, Group and Folk Media and This book is designed to help not only the student but also the person who wishes to assess the importance of mass media in India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library 2020-02-02 MSR   302.23 Kum 30461 2020-02-02 2020-02-02 Books

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