Myths of PR all publicity is good publicity and other popular misconceptions

By:

"Leigh, Rich"

Material type: Text

TextPublication details: New York; Kogan Page; 2017Description: 210ISBN:

9780749479596

Subject(s):

Public relations

DDC classification:

302.231 LEI

Summary: Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	302.231 LEI (Browse shelf(Opens below))	Available		160185

Total holds: 0

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary.

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