Myths of PR (Record no. 179382)

MARC details
000 -LEADER
fixed length control field 00912nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211229205118.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749479596
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.231 LEI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Leigh, Rich"
245 #0 - TITLE STATEMENT
Title Myths of PR
Remainder of title all publicity is good publicity and other popular misconceptions
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent 210
520 ## - SUMMARY, ETC.
Summary, etc. Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-08 1 302.231 LEI 160185 2024-06-08 2022-12-07 2020-02-08 Books

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