Media effects

By:

"Potters, W James"

Material type: Text

TextPublication details: New Delhi; Sage; 2012Description: 377pISBN:

9781412964692

Subject(s):

Mass media-Influence

DDC classification:

302.23 POT

Summary: Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of mass media by organizing the book around two Media Effects Templates―the first examines media influences on individuals and the second looks at media influences on larger social structures and institutions. By foregrounding the different types of effects upon individuals and institutions―influences on behavior, attitudes, and beliefs, for example―Potter helps students to understand what the effects of media are, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences to look for evidence of these effects in their own lives.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	302.23 POT (Browse shelf(Opens below))	Available		151347

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Previous	302.23 NEW New media and technocultures reader / edited by Seth Giddings and Martin Lister	302.23 PAL Discipline and liberty	302.23 PER Media effects and society	302.23 POT Media effects	302.23 POT Media literacy	302.23 POT 6th ed Media literacy	302.23 SAH Another age another time	Next

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society.
W. James Potter guides readers through the extensive body of research on the effects of mass media by organizing the book around two Media Effects Templates―the first examines media influences on individuals and the second looks at media influences on larger social structures and institutions. By foregrounding the different types of effects upon individuals and institutions―influences on behavior, attitudes, and beliefs, for example―Potter helps students to understand what the effects of media are, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences to look for evidence of these effects in their own lives.

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