Media effects (Record no. 169302)

MARC details
000 -LEADER
fixed length control field 01331nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211227221024.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200208s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412964692
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23 POT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Potters, W James"
245 #0 - TITLE STATEMENT
Title Media effects
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Sage
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 377p.
365 ## - TRADE PRICE
Unit of pricing USD
520 ## - SUMMARY, ETC.
Summary, etc. Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society.<br/>W. James Potter guides readers through the extensive body of research on the effects of mass media by organizing the book around two Media Effects Templates―the first examines media influences on individuals and the second looks at media influences on larger social structures and institutions. By foregrounding the different types of effects upon individuals and institutions―influences on behavior, attitudes, and beliefs, for example―Potter helps students to understand what the effects of media are, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences to look for evidence of these effects in their own lives.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media-Influence
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-08   302.23 POT 151347 2020-02-08 2020-02-08 Books

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