"Rising tide: lessons from 165 years of brand building at Procter & Gamble / by Davis Dyer , Feederick Dalzell and Rowena Olegario"

By:

"Dyer, Davis"

Material type: Text

TextPublication details: Boston; Harvard Business School Press; 2004Description: 467pISBN:

9781591391470

Subject(s):

Procter & Gamble company-History

DDC classification:

338.767 DYE

Summary: This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	338.767 DYE (Browse shelf(Opens below))	Available		150471

Total holds: 0

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This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

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