"Rising tide: lessons from 165 years of brand building at Procter & Gamble / by Davis Dyer , Feederick Dalzell and Rowena Olegario" (Record no. 168222)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01171nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220620160012.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200208s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781591391470 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.767 DYE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Dyer, Davis" |
| 245 #0 - TITLE STATEMENT | |
| Title | "Rising tide: lessons from 165 years of brand building at Procter & Gamble / by Davis Dyer , Feederick Dalzell and Rowena Olegario" |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Harvard Business School Press |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 467p. |
| 365 ## - TRADE PRICE | |
| Price amount | 1250 |
| 365 ## - TRADE PRICE | |
| Unit of pricing | RS |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Procter & Gamble company-History |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Missing | Not Damaged | Gandhi Smriti Library | Gandhi Smriti Library | 2020-02-08 | 1250.00 | 338.767 DYE | 150471 | 2020-02-08 | 1250.00 | 2020-02-08 | Books |