"Customer equity: building and managing relationships as valuable assets / by Robert C. Blattberg, Gary Getz and Jacquelyn"

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Material type: Text

TextPublication details: Boston; Harvard Business School Press; 2001Description: 228pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	658.812 BLA (Browse shelf(Opens below))	Available		150066

Total holds: 0

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Previous	658.8101 SAM Chaotic markets	658.812 BAR Simply better: winning and keeping customers by delivering what matters most / by Patrick Barwise and Sean Meehan	658.812 BLA Customer mania	658.812 BLA Customer equity: building and managing relationships as valuable assets / by Robert C. Blattberg, Gary Getz and Jacquelyn	658.812 BLA Satisfied customers tell three friends, angry customers tell 3,000	658.812 COM Command performance: the art of delivering quality service	658.812 CRA Customer is king : how to exceed their expectations	Next

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