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Customer equity: building and managing relationships as valuable assets / by Robert C. Blattberg, Gary Getz and Jacquelyn

"Blattberg, Robert C."

"Customer equity: building and managing relationships as valuable assets / by Robert C. Blattberg, Gary Getz and Jacquelyn" - Boston Harvard Business School Press 2001 - 228p.

ISBN: 9780875847641

Subjects--Topical Terms:
Relationship marketing

Dewey Class. No.: 658.812 BLA

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