Future of men

By:

Salzman, Marian

Contributor(s):

Material type: Text

TextPublication details: New York; Palgrave; 2005Description: 242pISBN:

9781403968821

Subject(s):

men-Social condions-21st century

DDC classification:

305.30112 SAL

Summary: From the stay-at-home dad to the metrosexual to the new macho revival, trendspotters and bestselling authors of Next show how the role of men has evolved and what it means for business and our culture. This is a revealing exploration of a market in flux--comprising half the population of the world--men. The authors show that the new definition of male is a result of complex social, biological, and economic influences that will revolutionize how we define and reach the "new" male market. * From the team that created the buzz around the word "metrosexual" * Businesses--from automobiles to cosmetics--are implicated in this change * The flipside of Faith Popcorn's EVEolution

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	305.30112 SAL (Browse shelf(Opens below))	Available		91184

Total holds: 0

From the stay-at-home dad to the metrosexual to the new macho revival, trendspotters and bestselling authors of Next show how the role of men has evolved and what it means for business and our culture. This is a revealing exploration of a market in flux--comprising half the population of the world--men. The authors show that the new definition of male is a result of complex social, biological, and economic influences that will revolutionize how we define and reach the "new" male market.

* From the team that created the buzz around the word "metrosexual"
* Businesses--from automobiles to cosmetics--are implicated in this change
* The flipside of Faith Popcorn's EVEolution

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