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Industrial marketing management by
Edition: 2nd ed.
Barcode: 52840.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago ; Dryden Press ; 1985
Availability: Items available for loan: Gandhi Smriti Library (1)Call number: 658.804 HUT 2nd ed..

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"Value merchants: demonstrating and documenting superior value in business markets / by James C. Anderson, Nirmalya Kumar and James A. Narus" by Barcode: 150150.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; Harvard Business School Press ; 2007
Availability: Items available for loan: Gandhi Smriti Library (1)Call number: 658.804 AND.

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Winning strategies for the Indian market / edited by Anuradha Dayal-Gulati and by Barcode: 148259.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page ; 2011
Availability: Items available for loan: Gandhi Smriti Library (1)Call number: 658.8 WIN.

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