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New global brands Managing Non-Government Organizations in the 21st Century

By: Contributor(s): Material type: TextTextPublication details: Australia; Thomson; 2006Description: 324pISBN:
  • 9780324320237
Subject(s): DDC classification:
  • 302.3 QUE
Summary: Whether you think it's a sad state of affairs or an incredible opportunity, the fact is that not-for-profit agencies like Doctors Without Borders and others have to employ marketing and branding techniques the same as any other organization. THE NEW GLOBAL BRANDS: MANAGING NON-GOVERNMENT ORGANIZATIONS IN THE 21ST CENTURY takes you inside the process and explains the process of establishing brand identity, identifying the organizational mission, communicating brand meaning, and leveraging brand values in new and exciting ways. Full of study tools, this textbook can make a positive impact on your performance in class as well.
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Item type Current library Call number Status Date due Barcode Item holds
Books Books Gandhi Smriti Library 302.3 QUE (Browse shelf(Opens below)) Available 94458
Total holds: 0

Whether you think it's a sad state of affairs or an incredible opportunity, the fact is that not-for-profit agencies like Doctors Without Borders and others have to employ marketing and branding techniques the same as any other organization. THE NEW GLOBAL BRANDS: MANAGING NON-GOVERNMENT ORGANIZATIONS IN THE 21ST CENTURY takes you inside the process and explains the process of establishing brand identity, identifying the organizational mission, communicating brand meaning, and leveraging brand values in new and exciting ways. Full of study tools, this textbook can make a positive impact on your performance in class as well.

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