Corporate enterpeneurship

This book - written for the aspiring manager, the practitioner and the scholar- takes the reader into the real world of top managers to understand how corporate entrepreneurship really works. The business realities, the management culture, the corporate philosophy, the organizational politics, the personalities and the personal priorities of the people at the top are all important determinants of success or failure, and these realities are vividly captured in these pages. The top managers themselves describe their world, in their own unvarnished words.

Top managers of large firms are unable to promote successful entrepreneurship because the task is innately difficult. And it does not help that they, as well as MBAs and executive students for that matter, are inadequately educated and trained for it. The book offers a theory of corporate entrepreneurship derived from the actual experience of top managers, and built on the best available research and thinking of scholars in the field. The book also contains practical advice on how to manage the important but difficult task of corporate entrepreneurship so as to achieve better results.