Managerial economics : selected readings

Penguin modern economics concentrates in depth on central topics of economic thought and research. Each volume of Readings contains many important original articles and extracts, introduced and edited by a leading authority under the guidance of a distinguished editorial board.

The growth, range and complexity of problems facing the modern corporation mean that many managers must acquire new skills. Managerial economics deals with the process of decision-making within the firm. It uses. the economist's concepts of utility and maximizing of profit to analyse with mathematical and statistical techniques a wide range of problems of finance, marketing and production.

The editor, G.P.E. Clarkson, Ph.D., M.Sc., B.Sc. (Carnegie), is Professor of Management Science at the Manchester Business School within the University of Manchester, England. He was formerly at the Sloane School of Finance, Massachusetts Institute of Technology, and is the author of Portfolio Selection: A Simulation of Trust Investment and Consumer Demand Analysis.