Money: the banks of the 80's

Financial institutions are faced with the problem of applying industrial management techniques to banking, if they are to survive the decade of the 1980s. Five aspects of those techniques are most frequently mentioned: the institution of marketing; the definition of product lines; the new banking ser vices made possible through informa tion systems; the calculation of profit ability to be obtained from the prod ucts offered to the market; and the fact that banking has become a knowledge intense industry.

The rapidly evolving information tech nology Industry has been, and will con tinue in, radically transforming money services and banking. The ways that bankers and the public view financial performance and financial markets call for new perspectives.
In this timely book. Dr. Chorafas spots for the trend, and illustrates a method for financial institutions to create a comprehensive, coherent policy for taking advantage of new business opportunities.