Amazon cover image
Image from Amazon.com
Image from Google Jackets

Media literacy

By: Material type: TextTextPublication details: New Delhi; Sage; 2013Description: v.pISBN:
  • 9781452206257
Subject(s): DDC classification:
  • 302.23 POT 6th ed
Summary: Media Literacy, Sixth Edition offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects. With substantial discussion of media content, audiences, and the media industries, this book tackles key issues related to media ownership, invasion of privacy, piracy of media messages, violence, and sports. Readers will gain a clearer perspective on the borders between the real world and the simulated media world and will become more informed and literate media consumers.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Gandhi Smriti Library 302.23 POT 6th ed (Browse shelf(Opens below)) Available 151348
Total holds: 0

Media Literacy, Sixth Edition offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects.



With substantial discussion of media content, audiences, and the media industries, this book tackles key issues related to media ownership, invasion of privacy, piracy of media messages, violence, and sports. Readers will gain a clearer perspective on the borders between the real world and the simulated media world and will become more informed and literate media consumers.

There are no comments on this title.

to post a comment.

Powered by Koha