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Understanding emerging markets

By: Material type: TextTextPublication details: New Delhi; Response; 2007Description: 246pISBN:
  • 9780761935575
Subject(s): DDC classification:
  • 338.5091724 PEL
Summary: This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important issues: – Cultural Gaps and extensive dependence on expatriates – The main characteristics of the workforce – External factors influencing business – Red tape and corruption – Corporate social responsibility – Sustainability of economic development
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Item type Current library Call number Status Date due Barcode Item holds
Books Books Gandhi Smriti Library 338.5091724 PEL (Browse shelf(Opens below)) Available 94876
Total holds: 0

This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important issues:

– Cultural Gaps and extensive dependence on expatriates
– The main characteristics of the workforce
– External factors influencing business
– Red tape and corruption
– Corporate social responsibility
– Sustainability of economic development

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