India connected mapping the impact of new media

By:

"Narayan, Sunetra Sen; Narayanan, Shalini" (Ed.)

Material type: Text

TextPublication details: New Delhi; Sage Publications; 2016Description: 292ISBN:

9789385985027

Subject(s):

Media

DDC classification:

302.231 IND

Summary: A first-of-its-kind analysis of the growth of new media in Digital India from a broad communications and interdisciplinary perspective Can new media help in bringing about development or contribute to social movements? Who is left out of the new media equation? How is the public sphere affected by it? How will it be regulated? Providing answers to these important questions, this book critically examines the growth of new media in India. It looks at how new media can be theorized in the Indian context and offers a perspective on the opportunities and challenges this poses to governance, development, and businesses as well as in social marketing efforts. With the government and the corporate sector’s growing emphasis on ‘Digital India’, India Connected creatively delves into various aspects such as digitization, convergence, interactivity and ubiquity, which are affecting the Indian media landscape.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	302.231 IND (Browse shelf(Opens below))	Available		159845

Total holds: 0

A first-of-its-kind analysis of the growth of new media in Digital India from a broad communications and interdisciplinary perspective
Can new media help in bringing about development or contribute to social movements? Who is left out of the new media equation? How is the public sphere affected by it? How will it be regulated?
Providing answers to these important questions, this book critically examines the growth of new media in India. It looks at how new media can be theorized in the Indian context and offers a perspective on the opportunities and challenges this poses to governance, development, and businesses as well as in social marketing efforts.
With the government and the corporate sector’s growing emphasis on ‘Digital India’, India Connected creatively delves into various aspects such as digitization, convergence, interactivity and ubiquity, which are affecting the Indian media landscape.

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