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Creativity 101

By: Material type: TextTextPublication details: New York; Springer; 2009Description: 242p.-ISBN:
  • 9780826106254
Subject(s): DDC classification:
  • 153.35 KAU
Summary: What is creativity and how can we measure it? "Creativity 101" serves as a brief, engaging introduction to the field of creativity. Dr. Kaufman presents the cutting-edge research and analyzes new and emerging theories in the field. This book investigates the many definitions of creativity, as well as how it is manifested and measured in schools, the workplace, business, art, media, and more. The book features the 'Four P's' of creativity: person, product, process, and press. It tells how creativity influences personality, motivation, intelligence, and talent. It also features the dark side of creativity: the remarkable relationship between creativity and mental illness. The book contains emerging directions in creativity research, with discussions on neuroscience, the media, and literature. It contains short, reader-friendly introductions to cutting-edge topics in psychology.
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Item type Current library Call number Status Date due Barcode Item holds
Books Books Gandhi Smriti Library 153.35 KAU (Browse shelf(Opens below)) Available 150820
Total holds: 0

What is creativity and how can we measure it? "Creativity 101" serves as a brief, engaging introduction to the field of creativity. Dr. Kaufman presents the cutting-edge research and analyzes new and emerging theories in the field. This book investigates the many definitions of creativity, as well as how it is manifested and measured in schools, the workplace, business, art, media, and more. The book features the 'Four P's' of creativity: person, product, process, and press. It tells how creativity influences personality, motivation, intelligence, and talent. It also features the dark side of creativity: the remarkable relationship between creativity and mental illness. The book contains emerging directions in creativity research, with discussions on neuroscience, the media, and literature. It contains short, reader-friendly introductions to cutting-edge topics in psychology.

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