Study of managerial economy

The third edition was brought out in 1994. During this four-year period from 1994-98 many useful suggestions have been made by renowned faculty teaching Managerial Economics of MBA and Post-Graduate Diploma in Business Management. A thorough interaction with them and the students of MBA brought to the surface some important things they are looking for. These important points and the syllabuses of some leading Universities have been kept in mind while revising the book. A notable feature that I have added is, a chapter on Managerial Technology which deals with the environmental scanning, the generic strategies, implementation of strategies, the policies of commitment of resources, strategonomics etc. In the process of few topics like statistical tools, reserved items for Small-Scale Industries have been weeded out. About The Author: About Prof. D. Gopalakrishna Dean, Management Development Centre,Baroda Productivity Council,Baroda. Table Of Contents: Book Content of A Study of Managerial Economics Introduction Concepts and Methods Objectives of the Firm Location of the Firm Competition Demand Analysis Demand Forecasting Managerial Technology Production Function Cost Analysis Inventory Management Advertising Price System Capital Budgeting Linear Programming Input-Output Analysis Game Theory and Decision-Making Information System and Decision-Making Economic Liberalisation and Economic Aspects Economic Fluctuations and Causes Price Policies and Marketing Management Case Studies