Propaganda its psychology and technique

By:

"Doob, Leonard.W."

Material type: Text

TextPublication details: New York; Henry Holt; 1935Description: 424pSubject(s):

Social science

DDC classification:

303.375 Doo

Summary: In this interesting refreshingly objective, and often brilliant treatment of propaganda, Dr. Dobb elevates current discussion of the subject to a new level of psychological precision. The primary aim is to "enable the reader to grasp propaganda in such a way that he will be able to understand the phenomenon in all its various manifestations." This is done by translating propaganda practices into a set of eight principles with twenty eight corollaries. The approach is definitely empirical and not experimental. The conclusions are obviously based on such evidences of pressure-group activity as are revealed in recent periodical accounts of the Communist party, the Lords day Alliance, the New York Society for the Suppression of Vice; the Nazis munitions makers, and peace societies. The result is a frame of reference as, novel as it is useful.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	303.375 Doo (Browse shelf(Opens below))	Available		4598

Total holds: 0

In this interesting refreshingly objective, and often brilliant treatment of propaganda, Dr. Dobb elevates current discussion of the subject to a new level of psychological precision. The primary aim is to "enable the reader to grasp propaganda in such a way that he will be able to understand the phenomenon in all its various manifestations." This is done by translating propaganda practices into a set of eight principles with twenty eight corollaries. The approach is definitely empirical and not experimental. The conclusions are obviously based on such evidences of pressure-group activity as are revealed in recent periodical accounts of the Communist party, the Lords day Alliance, the New York Society for the Suppression of Vice; the Nazis munitions makers, and peace societies. The result is a frame of reference as, novel as it is useful.

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