"Value merchants: demonstrating and documenting superior value in business markets / by James C. Anderson, Nirmalya Kumar and James A. Narus"

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Material type: Text

TextPublication details: Boston; Harvard Business School Press; 2007Description: 219pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	658.804 AND (Browse shelf(Opens below))	Available		150150

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