Exploring heritage tourism in Jammu: A marketing perspective

By:

Koul, Mahesh

Contributor(s):

Singh, Karan (Fwd.)

Material type: Text

TextPublication details: Gurugram Shubhi Publications 2023Description: 160 pISBN:

9789394797611

Subject(s):

DDC classification:

JK 915.4604 KOU

Summary: The book us based on a multi-disciplinary approach that takes into account the place concsiousness and aesthetics of Jammu. It delves deep into the technical issues that are being faced by heritage and cultural tourism. This will serve as a handbook for experts, policymakes, heritage conservation professionals, heritage managers, tourism marketers, academicians, researchers and students who are seeking a career in heritage/cultural tourism etc.

List(s) this item appears in: New Arrivals May, 2025

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	JK 915.4604 KOU (Browse shelf(Opens below))	Available		178319

Total holds: 0

The book us based on a multi-disciplinary approach that takes into account the place concsiousness and aesthetics of Jammu. It delves deep into the technical issues that are being faced by heritage and cultural tourism. This will serve as a handbook for experts, policymakes, heritage conservation professionals, heritage managers, tourism marketers, academicians, researchers and students who are seeking a career in heritage/cultural tourism etc.

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