Cultural tourism management C.3

By:

Mehta, Vishwas

Material type: Text

TextPublication details: Delhi; Authorspress; 2005Description: 300pISBN:

9798172732461

Subject(s):

Tourism-Economic aspects

DDC classification:

CS 338.4791 MEH

Summary: The present book is a pioneering effort by the author based on extensive reading, research and analysis of interviews of tourists. hoteliers, tour guides, local people, government and private agencies and his own experiences of implementing ingenious management practices that yielded positive results. The author introduces the concept of 'Cultural Tourism Management' that can go a long way in propagating Indian cultural ethos abroad, and preserving and developing our cultural heritage in a manner that it can be effectively utilized for the growth of tourism in India, through aggressive marketing and efficient management practices.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	CS 338.4791 MEH (Browse shelf(Opens below))	Available		96210

Total holds: 0

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The present book is a pioneering effort by the author based on extensive reading, research and analysis of interviews of tourists. hoteliers, tour guides, local people, government and private agencies and his own experiences of implementing ingenious management practices that yielded positive results. The author introduces the concept of 'Cultural Tourism Management' that can go a long way in propagating Indian cultural ethos abroad, and preserving and developing our cultural heritage in a manner that it can be effectively utilized for the growth of tourism in India, through aggressive marketing and efficient management practices.

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