Understanding emerging markets
Material type:
- 9780761935575
- 338.5091724 PEL
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Gandhi Smriti Library | 338.5091724 PEL (Browse shelf(Opens below)) | Available | 94876 |
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338.5024658 KRE Microeconomics for managers | 338.5024658 MAN 7th ed. Managerial economics | 338.502468 MCK 2nd ed. Microeconomics for MBAs: the economic way of thinking for managers / by Richard B. Mckenzie and Dwight R. Lee | 338.5091724 PEL Understanding emerging markets | 338.51 BUT Managing transaction costs in the era of globalization | 338.516 ECO Econometric applications in India / edited by K. L. Krishna | 338.516 KRE "Rate of profit, distribution and growth" |
This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important issues:
– Cultural Gaps and extensive dependence on expatriates
– The main characteristics of the workforce
– External factors influencing business
– Red tape and corruption
– Corporate social responsibility
– Sustainability of economic development
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