Understanding emerging markets

By:

"Pelle, Stefano"

Material type: Text

TextPublication details: New Delhi; Response; 2007Description: 246pISBN:

9780761935575

Subject(s):

Developing countries-Economic conditions

DDC classification:

338.5091724 PEL

Summary: This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important issues: – Cultural Gaps and extensive dependence on expatriates – The main characteristics of the workforce – External factors influencing business – Red tape and corruption – Corporate social responsibility – Sustainability of economic development

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	338.5091724 PEL (Browse shelf(Opens below))	Available		94876

Total holds: 0

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This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important issues:

– Cultural Gaps and extensive dependence on expatriates
– The main characteristics of the workforce
– External factors influencing business
– Red tape and corruption
– Corporate social responsibility
– Sustainability of economic development

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