Intellectual property and competitive strategies in the 21st century/by Shahid Alikhan and Raghunath Mashelkar C.2

The book provides a panoramic but detailed view of the worldand#8217;s intellectual property system that embraces socioeconomic, cultural and technological development in its scope, clarifying the pitfalls and challenges that the system presents even as it promises to improve the quality of life on our planet. The authors both internationally respected and honoured for their work in elucidating the economic necessity of an intellectual property system that can inspire universal confidence, emphasize the imperative of international competiveness in knowledge-based technology. In their orderly presentation of the key issues that promote the real benefits (not yet achieved) of a truly effective regime of intellectual property rights they discuss such factors as the following:

the use of intellectual property as an integral part of business strategy;
optimal utilization of intellectual property assets;
the incentives and rewards of and#8216;fair playand#8217; in the marketplace;
facilitation of widespread diffusion and adoption of the fruits of creativity and innovation;
the crucial role of small and medium enterprises;
the need at every level for deliberate incentive policies that encourage creativity and invention;
strict enforcement of intellectual property rights;
creating linkages between intellectual property stakeholders; and
use of patent information for forecasting technology trends.