New Indian industry: structure and key players
Material type:
- 1403926735
- 331.1 NEW
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This volume is a compilation of industry notes and case studies of the key players in each of these industries, including Pharmaceuticals (Ranbaxy), Banking and Financial services (ICICI Bank), Retailing (Subhiksha), Media and Entertainment (Balaji Telefilms), Logistics (Blue Dart), Telecommunications (Tata Indicom), BPO/ITES (GTL Limited), e-Business (Indiatimes.com). Healthcare (Apollo), Automobile components (Minda Group) and Hi-tech Manufacturing (Moser Baer).
These notes and case studies are products of extensive research by final year Post Graduate Programme (PGP) students of the Indian Institute of Management, Lucknow, under the supervision of Professor R Srinivasan, Chairman Strategic Management Group. IIM. Lucknow.
These industry notes and case studies highlight the diversity of the Indian industry and the competencies that key players have acquired/created over sustained periods of time. Each of these key players in their respective industries is innovative and has, in some form or the other. redefined the industry structure. and norms. The book will be useful to teachers and students of Strategic Management, executives, and researchers alike.
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