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Realizing brand India

By: Material type: TextTextPublication details: New Delhi; Rupa; 2005Description: 188 pISBN:
  • 9788129106100
Subject(s): DDC classification:
  • 338.9 REA
Summary: This anthology captures the drivers that redefine the country and its people, while creating a new space of relevance in the world, making its people proud of being part of a revved up nation. Realizing Brand India. The Changing Face of Contemporary India gets into the story that involves not merely successes in the global sphere, but also the relevance of a growing, proud urban middle class that at the same time contrasts with the struggling poor.
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This anthology captures the drivers that redefine the country and its people, while creating a new space of relevance in the world, making its people proud of being part of a revved up nation. Realizing Brand India. The Changing Face of Contemporary India gets into the story that involves not merely successes in the global sphere, but also the relevance of a growing, proud urban middle class that at the same time contrasts with the struggling poor.

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