Mass media and national development : the role of Information in the developing countries

By:

"Schramm, Wilbur"

Material type: Text

TextPublication details: Paris; Stanford University Press; 1964Description: 333pSubject(s):

Communication Social aspects

DDC classification:

302.23 Sch

Summary: More than seventy countries are now trying to accomplish what Julius Nyerere of Tanganyika called the "terrible ascent" from traditional society to economic and social modernity. How much easier would this climb be if they were to apply the full strength of modern communication to the task? this is the question posed by this challenging book, which is on case studies and research from many countries, and is published jointly by UNESCO and the Stanford University Press.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	302.23 Sch (Browse shelf(Opens below))	Available		5523

Total holds: 0

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Previous	302.23 PUB Public communication campaigns / edited by Ronald e. Rice and William J. Paisley	302.23 REV Revisiting media perspectives	302.23 SAH Another age another time	302.23 Sch Mass media and national development : the role of Information in the developing countries	302.23 SIN Sociology of media	302.23 Son Problems of communication in developing countries	302.23 STE Mass media	Next

More than seventy countries are now trying to accomplish what Julius Nyerere of Tanganyika called the "terrible ascent" from traditional society to economic and social modernity. How much easier would this climb be if they were to apply the full strength of modern communication to the task? this is the question posed by this challenging book, which is on case studies and research from many countries, and is published jointly by UNESCO and the Stanford University Press.

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