IBM way IBM way

By:

"Rodgers,"

Material type: Text

TextPublication details: New Delhi; UBS; 1986Description: 235pISBN:

63370476

Subject(s):

International business Machines Corporation

DDC classification:

338.7610040973 ROD

Summary: IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization. How does IBM do it? That's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	338.7610040973 ROD (Browse shelf(Opens below))	Available		52953

Total holds: 0

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Previous	338.70952 IND Industry and business in Japan / edited by Kazuo Sato	338.70952 KON Strategy and structure of japanese enterprises	338.76100164092 WAT "Father, sons & co"	338.7610040973 ROD IBM way	338.7615 DEC Decade after hathi committee / edited by B. Ekbal	338.762130952 NAT Sony : the private life	338.76382 NAI Econometetric modelling of the indian silk industry / by Gopal Naik, Santosh Kumar Singh [and] Nalini Govind	Next

IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.

How does IBM do it? That's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.

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