Propaganda its psychology and technique

By:

"Doob, Leonard.W."

Material type: Text

TextPublication details: New York; Henry Holt; 1935Description: 424pSubject(s):

Social science

DDC classification:

303.375 Doo

Summary: In this interesting refreshingly objective, and often brilliant treatment of propaganda, Dr. Dobb elevates current discussion of the subject to a new level of psychological precision. The primary aim is to "enable the reader to grasp propaganda in such a way that he will be able to understand the phenomenon in all its various manifestations." This is done by translating propaganda practices into a set of eight principles with twenty eight corollaries. The approach is definitely empirical and not experimental. The conclusions are obviously based on such evidences of pressure-group activity as are revealed in recent periodical accounts of the Communist party, the Lords day Alliance, the New York Society for the Suppression of Vice; the Nazis munitions makers, and peace societies. The result is a frame of reference as, novel as it is useful.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	303.375 Doo (Browse shelf(Opens below))	Available		4598

Total holds: 0

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Previous	303.3720954 STA State of justice in india: issues of social justice	303.3720954 STA State of justice in india: Key texts on social justice in India	303.375 BAR Propaganda and the Public mind	303.375 Doo Propaganda	303.376 MEH Censorship and sexuality in Bombay cinema	303.38 ALB Modern public opinion	303.38 BES Damned lies and statistics	Next

In this interesting refreshingly objective, and often brilliant treatment of propaganda, Dr. Dobb elevates current discussion of the subject to a new level of psychological precision. The primary aim is to "enable the reader to grasp propaganda in such a way that he will be able to understand the phenomenon in all its various manifestations." This is done by translating propaganda practices into a set of eight principles with twenty eight corollaries. The approach is definitely empirical and not experimental. The conclusions are obviously based on such evidences of pressure-group activity as are revealed in recent periodical accounts of the Communist party, the Lords day Alliance, the New York Society for the Suppression of Vice; the Nazis munitions makers, and peace societies. The result is a frame of reference as, novel as it is useful.

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