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Other guy blinked IB

By: Material type: TextTextPublication details: New York; Bantam; 1986Description: 280pISBN:
  • 76783017955
Subject(s): DDC classification:
  • 338.70973 ENR
Summary: The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
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The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century

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