Micro-level planning for agricultural marketing

By:

Raja Gopal

Material type: Text

TextPublication details: Delhi; Renaissance publisher; 1988Description: 228pISBN:

8185199280

Subject(s):

Farm produce -marketing

DDC classification:

338.10688 RAJ

Summary: The book reviews the models of agricultural marketing developed in capitalistic and peasant-oriented countries and their implica tions thereof. At the same time, the discussion in the book presents a strategic approach of planning of factors involved in production and marketing of farm products such as credit supply, input supply, transport, storage and warehousing, market information. The models of organisation and management of above factors have been derived with reference to Indian agricultural economy. The book is divided into ten chapters supported adequately by charts, diagrams and select bib liography. The models presented in the book can well be taken by the planners for the development by agricultural marketing. The book provides a wide platform for formulating the need based strategy for agricultural marketing development.

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	338.10688 RAJ (Browse shelf(Opens below))	Available		48282

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Previous	338.10688 ACH Agricultural marketing in India / S.S. Acharya,N.L. Agarwal	338.10688 ACH Agricultural production, marketing and price policy in India	338.10688 PRA Agricultural marketing in India	338.10688 RAJ Micro-level planning for agricultural marketing	338.10688 SIN Agricultural marketing in India	338.1072 BEY Beyond farmer first : rural people's knowledge, agricultural research and extension practice / edited by Ian Scoones and John Thompson	338.1072 EVE Research and productivity in Asian agriculture.	Next

The book reviews the models of agricultural marketing developed in capitalistic and peasant-oriented countries and their implica tions thereof. At the same time, the discussion in the book presents a strategic approach of planning of factors involved in production and marketing of farm products such as credit supply, input supply, transport, storage and warehousing, market information.

The models of organisation and management of above factors have been derived with reference to Indian agricultural economy. The book is divided into ten chapters supported adequately by charts, diagrams and select bib liography. The models presented in the book can well be taken by the planners for the development by agricultural marketing. The book provides a wide platform for formulating the need based strategy for agricultural marketing development.

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